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Projects
A selection of my work.
AI Spec Ad
My first-ever spec ad I made with the premise "Artificial Intelligence is getting to good that soon we'll be able to understand what animals are saying."
SPEC AD
A holiday spec ad for Netflix created using cutting-edge AI tools.
360 Campaign
Take a walk down memory lane Explore how I brought A2 Milk’s educational message to life with a 80s-inspired campaign, shareable social media content, and an unforgettable experiential event.
SEO
Learn how I used SEO strategies and storytelling to boost ABC Carpet and Home’s online visibility and customer engagement.
AGENCY
Current Client: I work extensively with Chase Sapphire Reserve and Preferred, crafting engaging email campaigns, landing pages, and more to connect with audiences.
Complete Overhaul
The Ask: Create four emails designed to encourage habitual spending via Apple Pay in a digital wallet. Completely overhaul the existing design to be more fun, cheeky and flirty in visuals and copy tone.
IN-HOUSE
Check out my work with Miku, where I developed a trusted brand voice and crafted campaigns that connected parents with groundbreaking health-tech solutions
Product Launch
Discover how I shaped the messaging for Medtronic’s MiniMed 670G system, a groundbreaking healthcare innovation recognized by Time Magazine as one of 2016’s Most Important Inventions.
SHORTY AWARD
Explore how I helped launch Maddie Ziegler’s fashion line, Maddie Style, with award-winning campaigns and a brand identity that empowered tweens to 'Wear What Moves You.'
45-Day Sprint
Discover how I transformed K9 Power’s brand identity and drove a 400% sales increase with targeted, trust-driven campaigns.