Miku
Check out my work with Miku, where I developed a trusted brand voice and crafted campaigns that connected parents with groundbreaking health-tech solutions
Introduction
Welcome to an in-depth look at my work with Miku, where I led the storytelling and brand voice development for their groundbreaking Smart Baby Monitor. This project involved crafting a cohesive identity that bridged innovative technology with parental trust, setting the tone for a health-tech product that revolutionized infant monitoring.
Challenge
The challenge with Miku was introducing a first-of-its-kind product—the Smart Baby Monitor—that blended advanced technology with a deeply personal and sensitive use case. I needed to create messaging that was both accessible and emotionally resonant, ensuring parents felt informed and reassured while highlighting the product’s cutting-edge features.
Solution
I approached this challenge by building a consistent and authentic brand voice across all touchpoints. Through a combination of UX content, marketing campaigns, and educational resources, I helped position Miku as a trusted leader in the health-tech space. Key contributions included:
Developing a distinct tone of voice that resonated with parents while emphasizing Miku’s technological innovation.
Creating onboarding content that improved user experience and increased onboarding success by 30%.
Producing multi-channel campaigns that earned widespread media attention and drove product adoption.
These efforts ensured that Miku’s message was not only clear and consistent but also deeply aligned with the needs and emotions of its audience.
Conclusion
My work with Miku continues to have a lasting impact, helping to establish the Smart Baby Monitor as a trusted and innovative health-tech solution. Through strategic storytelling and a customer-first approach, I drove measurable improvements in user experience, brand visibility, and product adoption.