A2 Milk
Take a walk down memory lane Explore how I brought A2 Milk’s educational message to life with a 80s-inspired campaign, shareable social media content, and an unforgettable experiential event.
Introduction
Step into my work with A2 Milk, where I helped create a playful, 70s-inspired campaign to educate and entertain audiences while launching the brand into the LA market. Through art direction, graphic design, and branding, I brought an engaging story to life that disrupted the milk industry with creativity and impact.
Challenge
The challenge was twofold: to communicate the educational benefits of A2 Milk in a way that was digestible and engaging for modern audiences, and to create a memorable experience for their soft launch in a competitive market. The goal was to make the brand stand out while ensuring the messaging resonated with both parents and kids.
To address these challenges, I translated the campaign’s educational message into bite-sized, visually engaging social media content and contributed to creating an experiential event that captivated the audience. Key contributions included:
Art directing and designing a 70s-inspired visual narrative for the campaign, centered around a quirky and relatable teenage story.
Creating interactive, shareable social pieces to amplify the campaign’s educational message online.
Designing an experiential event, including a bubbling 10-foot glass of milk, to make the LA launch unforgettable and interactive for families.
These efforts helped A2 Milk establish a distinctive presence in the market, creating a campaign that was both educational and entertaining.
Conclusion
The A2 Milk project was a delightful opportunity to merge education and entertainment into a cohesive brand campaign. By combining vibrant visuals, playful storytelling, and an engaging event, I helped A2 Milk disrupt the industry and make a memorable entry into the LA market.