Maddie Style
Explore how I helped launch Maddie Ziegler’s fashion line, Maddie Style, with award-winning campaigns and a brand identity that empowered tweens to 'Wear What Moves You.'
Introduction
Welcome to an inside look at my work on Maddie Style, where I helped launch Maddie Ziegler’s fashion line and bring her unique vision to life. This project was an exciting blend of creativity, strategy, and collaboration, culminating in a campaign that won multiple Shorty Awards and captured the hearts of tween audiences.
https://shortyawards.com/9th/feelgoods-2
Challenge
Launching a fashion brand for Maddie Ziegler required crafting a story that resonated with both tweens and their parents. The challenge was to balance Maddie’s youthful creativity with the practicality and appeal that moms value, ensuring the brand stood out in a competitive market while remaining true to Maddie’s authentic voice and identity.
Solution
To meet this challenge, I partnered with Maddie and cross-functional teams to develop a vibrant brand identity that celebrated self-expression and individuality. Key contributions included:
Creating the empowering tagline, "Wear What Moves You," which became the foundation of the brand's story.
Designing the campaign strategy that grew the brand’s Instagram following to over 250,000 followers in three weeks.
Producing a launch video that earned over 1.3M organic views in two months and secured coverage on high-profile media outlets like People.
Driving award-winning results, including multiple Shorty Awards wins:
Winner, Brand Identity
Finalist, Medium-Length Video
Audience Honor, Fashion & Brand Identity
These efforts positioned Maddie Style as a standout brand, capturing the attention of both target audiences and the fashion industry.
Conclusion
The launch of Maddie Style was an extraordinary success, combining storytelling, strategy, and creativity to create a brand that empowered tweens while engaging their parents. Winning multiple Shorty Awards and achieving significant social media growth, this project demonstrated the power of authentic narratives in building a vibrant and impactful brand.