Chase + Apple Pay
Take a look at how I helped Apple Pay and Chase engage inactive and new users with a cheeky, fun email campaign designed to drive adoption and spending.
Introduction
Welcome to a closer look at my work with Apple Pay and Chase, where I crafted a fun and engaging email campaign to encourage habitual spending with digital wallets. This project focused on redesigning the visual and tonal approach to connect with both inactive and non-provisioned users, making Apple Pay not just functional, but exciting.
Challenge
The challenge was twofold: reigniting interest in Apple Pay among inactive users while also introducing non-provisioned users to its benefits. Both audiences needed messaging that was fresh, compelling, and aligned with Chase’s emphasis on rewards, speed, convenience, and security. A complete design overhaul was essential to ensure the emails stood out in crowded inboxes and drove action.
Solution
To tackle these challenges, I embraced a fun, cheeky tone of voice paired with vibrant visuals to create emails that captured attention and drove engagement. Key contributions included:
Overhauling the email design to include playful graphics and engaging hero modules that spotlighted the benefits of Apple Pay.
Developing two unique campaigns:
For inactive users, highlighting the ease and security of returning to Apple Pay with their Chase card.
For non-provisioned users, emphasizing the rewards and simplicity of setting up Apple Pay for the first time.
Crafting clear, action-driven messaging that encouraged users to make Apple Pay a habit while reinforcing Chase’s core value propositions.
These efforts brought Apple Pay’s features to life, creating a memorable and motivating campaign for both target audiences.
Conclusion
The Apple Pay campaign successfully reimagined how users engage with digital wallets by blending creativity with strategy. By highlighting speed, convenience, and rewards in a fun and approachable way, I delivered emails that stood out visually and resonated with users. This project underscored the power of tone and design in driving re-engagement and adoption.